
Santo Parsons
Co-founder | CEO
We think in terms of “how can we”. We are always seeking better ways to do things. Together, we don’t just talk about change—we put it in motion.
Built from a problem we experienced first-hand. We did not begin as a software idea. It began on the ground, working with real materials, businesses and circular supply chains.
Through years of building circular programmes, we saw the same problem repeatedly: organisations were taking meaningful action, materials were being recovered and transformed, but the evidence behind those outcomes was fragmented across spreadsheets, emails, photographs, certificates and information entered long after the event.
The physical transformation was happening. The digital record was not keeping pace. That insight became REZET Hub.
We set out to create a better way to capture what happens to materials as it happens, from origin and collection through handoffs, processing, transformation and final outcome.
REZET Hub connects those material movements to a structured digital record. Evidence is captured batch by batch, creating a traceable history of what happened, when, where and by whom.
The result is not another sustainability claim. It is trusted digital evidence that organisations can use for traceability, compliance, audits, reporting, procurement, Digital Product Passports and better ESG decision-making.
Why now?
The expectations placed on businesses are changing. Customers, regulators, procurement teams and investors increasingly want to know not simply what an organisation claims to have achieved, but whether it can demonstrate how that outcome occurred.
Our ambition goes beyond documenting what has already happened. By creating a reliable evidence layer across circular material flows, we help organisations understand their materials better, identify opportunities for recovery and reuse, compare outcomes and make better-informed decisions about what happens next.
Every material movement becomes part of a trusted record. Every circular outcome becomes more accountable.
“Our North Star:
To inspire behaviour change
in corporates and individuals to
shift towards a circular economy
and sustainable living.”

Co-founder | CEO

Co-founder | CMO

CTO

Technology & AI Advisor

Chairman

Strategic Advisor